Meet JHEC Founding Partner, Juli Rathke

Innovator. Visionary. Collaborator.

Juli Rathke isn't just a leader—she's a masterful storyteller and a catalyst for meaningful connections that drive success in business, philanthropy, and life. Her journey is a tapestry woven with entrepreneurial triumphs, from launching and scaling acclaimed brands like Rocky Mountain Bride® Magazine and YOGA + Life® to pioneering in the LOHAS (Lifestyle Health and Sustainability) industry with the first yoga school and studio in Breckenridge, Colorado. 

With a background that spans media production and a tenure as a captivating television personality in a variety of lifestyle networks like Outside, Altitude Sports & Entertainment, and the Weather Channel, Juli has honed her ability to create unforgettable experiences. She has been leading inspirational and transitional retreats for private groups for over a decade, meticulously scouting and vetting domestic and international locations from Cabo to Colorado, Milan to Manhattan, and Vegas to Vienna. Her high standards in location, service quality, and curated experiences cater perfectly to discerning clientele seeking above-and-beyond adventures that blend culture, celebrity encounters, and thrilling escapades.

One of Juli's passions of professional sports allow her to sit on the Colorado Avalanche Alumni Association board and has served as both their Business Development Manager as well as their Executive Director. She additionally has served on a variety of other nonprofit boards supporting women's rights, mental health support, youth sports, arts and culture, as well as sharing vision for fundraising strategies and event execution.

Beyond the spotlight as an executive team player, Juli's strategic vision has enabled her to orchestrate bespoke Corporate events and VIP experiences that seamlessly integrate media, sponsors, and exclusive encounters with professional athletes, teams, musicians and more. Her Executive Advisory role for Breckenridge Grand Vacations underscore her knack for crafting authentic company narratives and elevating brands to new heights, leveraging her extensive network and meticulous event planning prowess.

Juli's accolades speak volumes: honored with the prestigious "Women Who Rock" entrepreneurship award and recognized as a top female influencer featured in ORIGIN magazine, she continues to redefine leadership from her mountain base in Breckenridge, Colorado. Here, she not only teaches yoga and leads rejuvenating retreats but also remains a guiding force in event production worldwide. Her passion for wellness, combined with her visionary approach to business, leaves an indelible mark on both local communities and global audiences, ensuring every endeavor is infused with creativity, purpose, and unparalleled success.

Juli lives with her family in Summit County, Colorado and enjoys traveling, live music, professional sporting events, spending time with her kids, skiing, biking, hiking, teaching yoga, sauna-ing, and anything outdoors.